The purpose of Keep Texas Red is to inform on the importance of electing true conservatives to office that will stand up against tyranny.

Keep Texas Red is not a rubber stamp to those that claim to be conservative, but whose voting record reflects otherwise.

Keep Texas Red was founded by Joseph Vargas. He is a strategist commentator with a focus on Ethics in Philosophy and Political Strategy. His political and philosophical reviews clarify complex issues from a logical and procedural perspective. He bases his strategy on 20+ years in marketing, branding and his studies in human behavior, experience in consulting, and campaign management. He is the author of, The Democrat Modus Operandi, which outlines how Democrats manipulate emotion, negative branding, selective outrage and language to shame conservatives into submission. Joseph’s lectures and training focus on how to expose and educate in responding to deceitful attacks from the left.